Geneva Financial Announces New California Mortgage Branch Led by Branch Manager Brenda Hale

LAKE ELSINORE, CA., June 9, 2022 /PRNewswire/ — Geneva Financial (Geneva), a live mortgage lender present in 46 states, announced the opening of a new branch in Lake Elsinore, California headed by branch manager Brenda Hale. The opening of this new branch provides opportunities for local borrowers and buyers looking to navigate the current housing market.

“I’ve spent most of my adult life helping others achieve their financial goals.” California Branch Manager Brenda Hale said. “I’m here to help the everyday people who are the pulse of America. There’s nothing more rewarding than knowing I’ve had a positive impact on someone else’s life.”

Based on Lake Elsinore, California, Hale and its new branch proudly serve homebuyers statewide. The new branch will continue Geneva exceptional service and an extensive product line through countless buyer- and owner-focused products, including conventional, FHAVA, USDA, refinance, inversion, jumbo loans, condo financing, and more.

With over 20 years of experience in the financial services, real estate, and mortgage industries, Hale and her team specialize in VAs, DACAs, self-employed, and first-time home buyers. Hale prioritizes staying current with the latest loan programs and market trends to help its clients. But more than anything, Brenda has a passion for helping people. From first-time homebuyers to seasoned investors, Brenda and her branch go above and beyond to help clients achieve their homeownership dreams!

Geneva Financial Home Loans is currently expanding into all markets and is looking for Branch Managers and Loan Originators across United States seek to advance their mortgage careers. For more information on opportunities, visit

About Geneva Financial

Founded in 2007 by Aaron VanTrojenGeneva Financial (NMLS 42056) is a direct mortgage lender headquartered in Chandler, AZ with over 130 branches in 46 states. At Geneva Financial, our mission is to approach every aspect of our business from the “inside out”. With a culture-driven mindset, we focus first on our loan originators and support staff to ensure an unbeatable experience for our clients.

Our Core Values ​​were created as a daily reminder to operate with the inside-out approach in mind. Core Value #1 is the backbone of all of our Core Values, Mission and Brand Vision: Home Loans Powered by Humans®. Learn more about Geneva Financial home loans at

SOURCE Financial Geneva

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